From the below post, "Make Google Panda Work For You", we all know how important social media and sharing content is to your search engine results. This means you must create and publish relevant, effective content on a regular basis.
With this strategy the challenge is clear: how do you create a workflow that works within your hospital's busy marketing/Web strategy department? How can you maximize the content you already have or that you are in the middle of creating?
This article, "8 Ways to Repurpose Your Hospital's Content," may help you learn some common, useful tricks to repurposing articles for social media outlets. Different distribution vehicles that all lead back to a landing page where you track your ROI will zero in on what works your target audience.
Please let me know if you have any success with some of the ideas in this article.
