Wednesday, February 10, 2010
I do. I admit it. I love content. I love it because it's complicated and webby and you need to think about a million different things when you're creating it and strategizing about it.
And I’m not just talking about text. I’m talking about video and photos and different ways to highlight my clients’ concerns about WHAT IT IS ACTUALLY they are getting across to their customers.
I have a little checklist I like to use when thinking about content. Is it:
• Totally awesome?
If it isn’t at least three, I chuck it. And last but not least:
Is it believable?
Hey, I’m a marketer at heart. And I realize that sometimes I may be purple prosing it. When that happens, it’s time to tone it down, or go in a different direction. The truth is, whatever you say, if you can’t back it up with a specific example of why it’s true, no one will swallow it.